Brand sense for small businesses Man in pink shirt 27/09/2011

Brand sense for small businesses

Why bother with branding?  indeed, why bother?  This is a decent piece on branding for small businesses. I particularly like

- Remember, you have a brand whether you like it or not.

- Don’t tell your customers what your brand is; ask them what your brand is.

- Your brand identity is who you are. Just by doing what you do, you are promoting your brand.

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